Managing Big Data is a matter of cutting Macro data into Micro data slices. The large amounts of unstructured data need to be reduced to a view depicting each customer and prospect. When this occurs, the data is transformed into valuable market information that can help drive profits through targeted campaigns and company initiatives.
Truaxis Insights states that organizations with successful implementation of advanced analytics see 33% more revenue growth and 12X more profit growth.
When looking at the retail industry some obstacles standing in front of full implementation have been that 80% of a retailer company’s data is unstructured according to Truaxis. Unstructured data is difficult to manage and interpret. Over half of the retailers are flooded with more data than they can handle.
While managing and analyzing the data is a challenge, ensuring the integrity of the data is also a factor that cannot be ignored. This data is mission-critical.
A Big Data implementation presents a need for…
View original post 114 more words